Governance
Promotion drive for Men's Hockey World Cup
Extensive publicity campaign for the Men's Hockey World Cup is soon to be in the cards by the state government. Seeing the huge popularity and revenue attached with the prestigious game the authorities have been contemplating the idea of promoting state tourism during the event. In this regard, they launched an advertisement campaign on buses in London, venue for the ongoing Women's Hockey World Cup. They have also set up kiosks at an event at the India International Travel Mart in Bangalore. Bhubaneswar is soon be the host of a series of mammoth campaigns.
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